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The Football Association (FA) has signed an agreement with Cognizant to support its strategy to improve engagement with fans, players and other organisations through mobile apps.
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In its role as digital transformation partner of The Emirates FA Cup and Club Wembley, and as digital partner to the FA, IT services supplier Cognizant will ensure content and collaboration are increasingly provided through mobile apps.
For example, with Cognizant, the FA has launched a mobile version of its Full Time digital service, which helps young players, their families and volunteers find local teams to join. This is part of the FA’s digital engagement programme, which has also seen the launch of the FA’s For Girls digital platform, which was created with Cognizant prior to this summer’s UEFA Women’s Euro. The mobile-first site is home to the latest news, content and information for female football fans and players of all ages.
“This is the beginning of a long-term approach, which will be a game-changer for all involved in the game – players, volunteers and fans of both men’s and women’s football. We will make the football experience easier and more enjoyable for all,” said Russell James, director of digital engagement at the FA.
“By modernising our approach to match how people use mobile devices as part of their everyday life, we will provide meaningful benefits to the game, our partners and the role that the FA and county football associations have with the people we are here to serve and inspire,” he added.
The FA’s chief technology and procurement officer, Clifford Burroughs, said it needed a partner that was a leader in the digital space and could support the FA on its digitisation journey.
“The work to date has been establishing For Girls. Full Time will evolve with additional features planned over the next few months. Both projects demonstrate our intention to work together to transform how we engage with everyone involved in football at any level,” said Burroughs.