Some Bixby features are already available on Samsung phones, such as text-based suggestions about when to connect to Wi-Fi networks or reminders about what’s on your grocery list. Bixby’s voice recognition, however, is still under development, and judging from the early access program, it appears that Samsung wants to spend more time training it before rolling out the feature.
Eventually, Samsung plans to expand Bixby to a wide range of its consumer devices, including televisions and refrigerators. Adding it to as many devices as possible mimics Amazon’s strategy with its own Alexa voice assistant, which is now available on several task-specific gadgets from Echo speakers to the new Dash Wand.
Will Bixby be a worthy competitor for Alexa, Siri, and Google’s Assistant? That depends on how quickly Samsung deliver the laundry list of Bixby features that it promises are “coming soon.”